Global health & beauty distribution specialist Grace Inc. (CEO Abraham Sun Cho) announced that it has designated Germany as its key logistics hub for entry into the European market, accelerating its full-scale expansion and localization strategy.
Leveraging Germany as the center of logistics and distribution within Europe, Grace Inc. currently supplies products to 10 European countries. Through major beauty retail chains across the region—including Sephora, Douglas, AS Watson, Superdrug, and L’Etoile—the company is introducing leading K-beauty brands, thereby broadening consumer touchpoints and strengthening the presence of Korean beauty in Europe.
In particular, the expansion of logistics infrastructure and retail access based in Germany is closely aligned with Grace Inc.’s brand-specific localization strategies, enhancing both distribution efficiency and brand sustainability within the European market.
CEO Abraham Sun Cho stated, “Germany is a strategic hub that allows seamless logistics and distribution across Europe. By strengthening our hub capabilities, Grace Inc. is enabling faster and more flexible brand expansion in the European market.”
At the same time, Grace Inc. is actively fulfilling its role as a socially responsible global company. To ensure sustainable partnerships and stronger local networks in Europe, the company has initiated donation activities in collaboration with private and charitable organizations in Germany.
In April, Grace Inc. donated a variety of goods—including Abtei products—to Foodsharing Main-Taunus-Kreis, a German non-profit organization. These goods were delivered to local nursing homes, food banks, and vulnerable groups, providing meaningful support. With active participation from local citizens and volunteers, this initiative helped spread the value of sharing throughout the community.
