Body Fantasies, a lifestyle fragrance body-care brand beloved by Millennial and Gen Z consumers, will take part in the ‘Musinsa Beauty Festa in Seongsu,’ running August 29–31 in Seoul’s Seongsu neighborhood, unveiling a special pop-up booth, ‘Sweet Fantasy Cafe,’ created in collaboration with Sanrio’s popular character Cinnamoroll.
‘Sweet Fantasy Cafe’ is a space themed around Cinnamoroll and sweet desserts, inviting visitors to enjoy an immersive experience as if stepping into a whimsical cafe.
At the pop-up, visitors can sample the four scents from the Body Fantasies X Cinnamoroll Perfume Mist edition, and those who complete the mission event will receive the bestselling ‘Wedding Day Fantasy Mini Perfume Mist Cinnamoroll Edition’ as a gift. Guests who join the social media event can also receive limited daily lucky-draw coupons redeemable for various products.
Meanwhile, an exclusive promotion will run on the Musinsa Beauty online mall as well. From August 25 to September 4, shoppers can purchase the Body Fantasies X Cinnamoroll Edition Perfume Mists at up to 33% off, with limited-quantity Cinnamoroll mirror keyrings and sticker packs offered to purchasers.
A Body Fantasies representative said, ‘The “Sweet Fantasy Cafe” pop-up, created in collaboration with Cinnamoroll, will be a special opportunity to fully experience Body Fantasies’ diverse fragrance lineup,’ adding, ‘Through this offline pop-up at Musinsa Beauty and the online promotion, we aim to deliver a fresh brand experience to consumers.'”
