BioGaia, the Swedish probiotic specialist brand, announced that it will run a donation campaign with ChildFund Korea via its official retailer Mamamang from September 8 to 30.
In collaboration with SAMG Entertainment’s popular IP “Catch! Teenieping,” the campaign operates on a buy-one-donate-one basis: for every purchase of a tablet-type probiotic product, one identical product will be automatically donated to ChildFund Korea. The donated products will be delivered to children in child welfare facilities and to children from vulnerable households, enabling consumers to participate in giving simply by making a purchase.
Established to support children’s healthy growth, the BioGaia donation campaign gains added social significance through its partnership with ChildFund Korea, a leading advocate for child welfare.
A global probiotic brand that has focused exclusively on probiotic research and development for over 30 years, BioGaia offers a wide lineup in liquid, powder, and tablet formats, allowing tailored choices by age and consumption preference.
A BioGaia representative said, “We prepared this campaign in the hope that small acts of participation by consumers will make a big difference to children’s health,” adding, “We will continue to pursue social contribution activities that support children’s healthy growth.”
