Mustela, the premium dermo-skincare brand for the whole family officially imported in Korea by GRACE INC, announced it will participate in the 94th COBE Baby Fair at COEX in Samseong-dong, Seoul, from November 6 to 9.
COBE Baby Fair is a leading domestic exhibition for expectant and new parents, offering comprehensive pregnancy, childbirth, and parenting information alongside the latest childcare trends and brands. Mustela will showcase its hero products and a range of on-site activations at booth D-21 in COEX Hall A.
At the Mustela booth, visitors can shop a wide selection—from newborn-recommended sets to family moisturizing sets tailored by skin type—at discounts of up to 41 percent. Fair-only promotions include a “one-second membership sign-up” event and tiered gift-with-purchase offers based on spend.
Mustela will spotlight its Soothing line, formulated to calm baby skin that is easily sensitized by environmental changes while delivering long-lasting hydration. Enriched with Schisandra fruit extract and Mustela’s proprietary patented avocado fruit extract, the line helps reinforce the skin barrier and protect sensitive skin. The lineup includes Top-to-Toe Wash, Body Lotion, and Face Cream, making it well-suited for caring for delicate skin during the dry, windy transitional season.
In addition, Mustela will run an “online fair” on its official online mall through the 18th, allowing customers who cannot attend in person to experience the brand’s signature products with generous benefits.
Founded by skin-science experts at the esteemed French pharmaceutical company Laboratoires Expanscience, Mustela has specialized in newborn and infant skin research for over 70 years. To date, it has published more than 600 skin-related papers and holds over 140 global patents, offering tailored lines by skin type, including normal, dry, very dry, and sensitive.
