Night Haircare Brand YOLU Launches in Korea, Debuts at Olive Young

GRACE Inc. has officially launched the Japanese night haircare brand YOLU in Korea, marking its exclusive distribution entry into the Korean market with its debut at Olive Young.

YOLU has earned strong recognition in Japan’s personal care market, ranking No.1 in its category and surpassing 77 million units in cumulative sales. The brand has also won over 100 major cosmetic awards, underscoring its proven product performance and market credibility.

Named after the Japanese word for “night,” YOLU proposes a night ritual haircare concept focused on the end of the day. By addressing the scalp and hair environment that is most vulnerable during sleep, YOLU is designed to deliver visibly smoother, more manageable hair by morning with just a single care step before bedtime.

Through its Korean launch, YOLU officially introduces two core lines at Olive Young:
the Calm Night Repair Line, designed for intensive care of damaged hair, and the Relax Night Repair Line, formulated to tame frizzy and unruly hair.

The Calm Night Repair Line contains night ceramide, helping to deeply moisturize and restore hair damaged by heat and friction, while the Relax Night Repair Line features night keratin, which smooths and softens frizzy or curly hair caused by frequent styling. Both lines are infused with YOLU’s signature Night Cap Serum, which forms a gentle protective layer over the hair surface, helping to smooth lifted cuticles and protect hair from pillow friction during sleep as well as daily physical stress.

Beyond functional care, YOLU also differentiates itself through fragrance. Its aromatic scent, centered on floral and fruity notes, softly lingers before bedtime, creating a calming and restorative night routine that helps release the tension of the day.

A brand manager for YOLU commented,
“As more consumers incorporate self-care into their daily routines despite busy lifestyles, interest in intensive nighttime hair repair is steadily growing. YOLU will continue to introduce night haircare solutions that deliver noticeable results in just a short moment before sleep.”

YOLU haircare products are now available both online and offline at Olive Young stores nationwide.