Body Fantasies, a life fragrance body care brand officially imported and distributed by global health & beauty company GRACE inc., has appointed Baby DONT Cry as its new brand model and will launch a new advertising campaign to commemorate the collaboration.
This appointment aims to communicate Body Fantasies’ message—expressing one’s own mood and identity through fragrance—in a more sensory and compelling way. Baby DONT Cry’s distinctive style and individuality are expected to create strong synergy with the brand’s free-spirited and trend-forward image.
The campaign’s main slogan, “Spray it once! A good scent, that’s me.”(translated from Korean), intuitively captures Body Fantasies’ brand identity of expressing the self through fragrance.
Alongside the model announcement, Body Fantasies will introduce a limited-edition collaboration item, the “Cherry DON’T Cry Body Mist.”
Built on a fresh cherry base with a vibrant and slightly kitsch mood, this edition embodies Baby DONT Cry’s free and confident image through Body Fantasies’ signature fragrance interpretation. The product will serve as the campaign’s hero item.
In addition, the Body Fantasies Original Perfume Body Mist line—long loved by consumers—will expand to a total of nine scents, including newly added fragrances, and will be pre-launched at Olive Young online and offline stores.
Among them, six scents—Cherry DON’T Cry, French Pear, Peach Fantasy, White Tea, Sweet Peony, and Osmanthus Blossom—will be offered as Olive Young exclusive special sets. Customers who purchase the special set will receive a dedicated perfume mist keyring as a gift.
To celebrate the collaboration, various promotions—including a limited photocard giveaway event—will also be rolled out sequentially. The Body Fantasies x Baby DONT Cry campaign film and further details can be found on Body Fantasies’ official YouTube, X (formerly Twitter), and Instagram channels.
A brand marketer of Body Fantasies stated,
“It is very meaningful for us to appoint the charming artist Baby DONT Cry as our brand model. Through this campaign, we aim to communicate Body Fantasies’ identity—expressing one’s own mood through fragrance—to a broader audience.”
