Global health and beauty distribution company Grace Inc. (CEO Abraham Sun Cho) is accelerating its push into the European K-beauty market. As part of this effort, the company has officially entered the offline stores of Dutch K-beauty distributor Chammy Cosmetics B.V., marking a significant step in strengthening its local retail network.
Chammy Cosmetics is a trusted partner in the Netherlands, known for distributing a wide range of K-beauty and lifestyle brands. Through this collaboration, Grace aims to broaden its reach to European consumers while providing more opportunities for them to experience its brands firsthand.
As part of the launch, Grace introduced the flagship products of its rice-fermentation-based clean beauty brand House of Dohwa at the Dutch retail location. The store features the Rice Bran & Makgeolli line (serum, eye cream, and cream), Rice Bran Cleansing Balm, Powder Wash, and a variety of wash-off masks, all prominently displayed and available for customer testing and experience.
The display also highlights the brand’s core value of “healthy beauty inspired by nature,” using natural elements such as rice, cotton, and hay to create a visually engaging presentation that has received positive responses from local shoppers.
A representative from Grace’s Overseas Business Division commented, “This store entry in the Netherlands is a meaningful milestone as it allows us to directly engage with European consumers. Moving forward, we will continue to work with Chammy Cosmetics and other partners across Europe to enhance brand recognition and drive sustainable growth in the K-beauty market.”
Currently, Grace exports to more than 10 European countries and distributes K-beauty products through major global retail chains such as Sephora, Douglas, Superdrug, and AS Watson. With its entry into offline retail in the Netherlands, the company plans to further expand its physical distribution network across Europe.
