GRACE INC. has officially launched the Swedish premium protein snack brand “Barebells” in the Korean market.
GRACE INC. has officially introduced Barebells, the leading premium protein snack brand from Sweden, to the Korean market.
Launched in 2016, Barebells was founded on the philosophy of delivering protein snacks that are both healthy and enjoyable. The brand has grown rapidly and is now sold in more than 40 countries across Europe, the United States, and beyond. According to Euromonitor International Limited (Consumer Health 2026 Edition, based on 2025 retail value in Europe), Barebells is recognized as the No.1 protein bar brand in Europe.
Barebells has gained global popularity for its elevated taste and nutritional profile, breaking the stereotype of bland protein snacks. Loved by celebrities, athletes, office workers, and everyday consumers, the brand is particularly well known on social media, where it is often praised as a “protein snack that tastes like a real dessert.”
With the Korean launch, GRACE INC. is introducing two key product lines:
• Barebells Milkshake
A high-protein RTD (Ready-To-Drink) milkshake containing 24g of protein per bottle, available in five dessert-inspired flavors. The product is lactose-free, making it suitable for consumers with lactose intolerance.
• Barebells Soft Protein Bar
A soft-textured protein bar featuring 16g of protein and just 2g of sugar, coated in milk chocolate with a caramel filling. Offered in four flavors, it provides a convenient and satisfying protein option for daily consumption.
All Barebells products are now available through CJ Olive Young’s wellness curation platform Olive Better, where the brand will continue to expand its presence within the Korean wellness snack category.
Consumers can also purchase Barebells at special promotional prices during Olive Young’s March Sale (March 1–7).
GRACE Inc.
Inquiries : info@graceint.com
