Global health and beauty distribution company GRACE Inc., led by CEO Abraham Sun Cho, successfully held the Media & Influencer Conference in Omotesando, Tokyo, from September 19 to 20, 2025. The event showcased both new brands debuting in Japan and the latest products from existing brands, drawing strong interest from local consumers and industry professionals.
A total of 28 brands participated in the conference, spanning categories such as color cosmetics, skincare, fragrance, oral care, hair care, and health supplements. The event featured engaging exhibits and hands-on experiences, attracting 150 prominent Japanese media representatives, beauty journalists, and influencers, as well as 80 major distributors and buyers, contributing to the vibrant atmosphere.
Attendees praised the conference for offering a deeper and broader understanding of Korean beauty brands. There was particular excitement around the opportunity to preview brands and products that have not yet officially launched in Japan. Many viewed the event not just as a product showcase, but as a significant turning point poised to bring fresh energy to the Japanese beauty market. This positive response underscores the effectiveness of GRACE Inc.’s multifaceted business strategy and marketing efforts in Japan.
GRACE Inc. has been providing systematic support for the successful entry of Korean brands into the Japanese market by reviewing product ingredients to comply with Japan’s Ministry of Health regulations, designing localized packaging, forecasting demand using market data, and executing integrated online and offline marketing strategies—all backed by a robust logistics infrastructure. The company has also strengthened its local operations by establishing a Japanese branch, offering a one-stop solution that covers sourcing, marketing, and logistics to help build brand awareness and market presence.
A representative from GRACE Inc. stated, “This conference reaffirmed the growing interest in Korean brands within Japan. We will continue to provide tailored local support to ensure Korean beauty brands establish a strong foothold in the Japanese market.”
Meanwhile, the success of this event aligns with GRACE Inc.’s broader global expansion strategy, which spans the U.S., Europe, and ASEAN regions, and further solidifies the company’s position as a leading global brand builder.
