Yves Rocher, the French botanical beauty brand distributed by GRACE INC, will participate in Kurly Beauty Festa 2025 at Seoul’s Dongdaemun Design Plaza (DDP) from October 30 to November 2.
At the event, Yves Rocher will operate a pop-up booth under a “Botanical Greenhouse” concept, presenting a range of hair-care products centered on its bestselling signature item, Raspberry Hair Vinegar, in a sensorial, nature-inspired space.
Raspberry Hair Vinegar has earned steady popularity for imparting natural shine to dull, lackluster hair while helping balance scalp sebum to address crown odor.
A variety of on-site events and perks are planned for visitors. Anyone who taps “Like” on the Raspberry Hair Vinegar product page in the Kurly app or adds Yves Rocher as a KakaoTalk Plus Friend will receive a 50 ml Raspberry Hair Vinegar, and participants in the on-site word puzzle game will be awarded various Yves Rocher products as prizes.
Additionally, a special promotion will offer a full-size 150 ml Raspberry Hair Vinegar to customers who purchase the product through the Kurly app and complete on-site proof of purchase.
Meanwhile, during the online “Beauty Kurly Festa,” which runs through November 6, shoppers can purchase Yves Rocher favorites at discounts of up to 45 percent. Online purchasers will also receive a limited-edition gift featuring a 50 ml Raspberry Hair Vinegar and a hair scrunchie.
An Yves Rocher representative said, “We hope the offline booth at Kurly Beauty Festa will allow customers to experience the brand’s botanical beauty firsthand. Going forward, Yves Rocher will continue to broaden touchpoints with customers across online and offline channels and advance sustainable beauty.”
