Grace International, the official distributor of the premium family dermo-skincare brand Mustela, announced that the brand will participate in the Seoul Living Design Fair, taking place at COEX from February 26 to March 2. Mustela will showcase its “Kids, Everywhere” campaign exhibition alongside a product sales booth during the event.
The booth, organized in collaboration with Mom & Enfant, reflects Mustela’s commitment to supporting the happy lives of both children and parents.
At the exhibition space, visitors can view artworks by 30 young artists, selected from Mustela’s children’s drawing contest held last September under the theme “Our Happy Moments.” The booth will highlight the pure creativity and heartfelt messages of children, while also introducing the broader “Kids, Everywhere” campaign project, which has been running for the past eight months.
At the product sales booth, attendees will enjoy special discounts of up to 40% on Mustela products, as well as gift-with-purchase promotions. A limited-edition gift set featuring artwork from the winner of the “Mustela Kids Artist Award” will also be available, with a portion of proceeds donated to facilities supporting single mothers.
A Mustela representative stated, “In line with the message of our ‘Kids, Everywhere’ campaign, we will continue to create initiatives that ensure children are respected and able to grow in safe and supportive environments.”
For those unable to attend in person, Mustela will also host an online promotion on its official website from February 26 to March 11.
