Global health & beauty distribution company GRACE Inc. (CEO Abraham Cho) successfully concluded its participation in Cosmoprof North America Las Vegas 2026, the largest B2B beauty trade show in North America, held from July 13–15 at the Mandalay Bay Convention Center in Las Vegas, reaffirming its competitiveness as a global distribution platform.
At this year’s exhibition, GRACE presented a collaborative pavilion under the theme “House of K-Beauty,” showcasing both its own brands and partner brands. Rather than simply introducing individual products, the company differentiated its presence by presenting a platform that connected promising Korean beauty brands with global buyers, drawing significant attention from industry professionals.
The pavilion featured a diverse portfolio of K-beauty brands, including House of Dohwa, The Potions, YUNJAC, VIDIVICI, ZIGTAG, and ARIUL. Throughout the exhibition, GRACE conducted one-on-one business meetings and product demonstrations with buyers from North America, Latin America, Europe, and other international markets.
Beyond the exhibiting brands, GRACE also introduced its broader K-beauty portfolio, providing customized brand recommendations based on each buyer’s specific market needs and discussing opportunities for retail channel expansion. Through this approach, GRACE once again demonstrated its value not only as a distributor but as a platform that effectively connects K-beauty brands with global retail channels.
During the three-day exhibition, the company held extensive meetings with buyers from North America, Latin America, Europe, and other regions, generating more than 200 new buyer leads. Follow-up discussions are already underway with several major North American retailers, including a leading Canadian retail chain, creating strong momentum for new business partnerships and expanded distribution opportunities.
The exhibition also highlighted GRACE’s role as a strategic platform supporting the international expansion of Korean small and medium-sized beauty brands. By securing its own exhibition space in advance and organizing a shared pavilion for partner brands, GRACE significantly reduced the cost and operational burden of overseas trade show participation while providing participating companies with direct access to qualified global buyers.
In addition, through its U.S. subsidiary GRACE America Inc., the company has established a comprehensive distribution and logistics infrastructure across North America. Leveraging its experience working with major U.S. retail channels such as Costco USA and Ulta Beauty, GRACE provides an integrated solution covering every stage of market entry—from brand sourcing and import/export management to logistics, local distribution, retail placement, and channel development. Through these capabilities, the company continues to strengthen its position as both a global distribution platform and a brand builder, helping K-beauty brands successfully expand into international markets.
A GRACE representative commented:
“Our participation at Cosmoprof North America once again confirmed the strong global demand for K-beauty brands. Moving forward, we will continue leveraging our global distribution network and local operational expertise to support the international expansion of outstanding Korean brands while further strengthening our partnerships with major retail channels across the United States and other key global markets.”
GRACE Inc.
Inquiries : info@graceint.com
