Global health and beauty distribution company GRACE Inc. (CEO Abraham Sun Cho) announced the successful hosting of a brand showcase event in Japan for the Korean health supplement brand NE:AR. The event was organized directly by GRACE Inc. and gained even more attention with the presence of the brand’s ambassador, Sana, who energized the venue with her participation.
The showcase attracted over 100 major Japanese media outlets and numerous mega-influencers, highlighting strong interest in the brand. During interviews, Sana shared, “Even with my busy schedule, I always carry NE:AR products in my bag,” naturally emphasizing the brand’s slogan, “Wherever you are, NE:AR is near you.” She added a heartfelt message, saying, “Your truest self is the most beautiful. I hope everyone continues to pursue their own unique beauty,” creating a warm and inspiring atmosphere.
Since 2024, GRACE Inc. has identified NE:AR’s strong growth potential and has successfully expanded its presence by placing the brand in major Japanese variety stores and drugstores. In Korea, GRACE also distributes NE:AR through Olive Young, achieving rapid growth within a short time. The brand’s philosophy of promoting “health and inner beauty” resonates with Sana’s healthy and positive image, opening up new possibilities for K-beauty and inner beauty in Japan.
GRACE Inc. continues to strengthen its strategic partnership with Feseul, the company behind NE:AR, to expand the brand globally and build a long-term growth foundation.
GRACE Inc. has not only established K-beauty brands in Japan but has also successfully introduced health supplements and inner beauty products into the market. The company’s diverse distribution network includes major convenience store chains such as 7-Eleven, FamilyMart, and Lawson, as well as top drugstores like Matsumoto Kiyoshi, Sugi Pharmacy, Tsuruha, and Sundrug. It currently operates a portfolio of over 30 cosmetic, supplement, and food brands.
This success is backed by GRACE’s comprehensive strategy, which includes strict ingredient compliance with Japan’s Ministry of Health regulations, localized packaging tailored to Japanese consumers, data-driven logistics forecasting, a balanced online and offline marketing mix, and an efficient logistics pipeline. Through its local Japanese branch, GRACE provides a one-stop export solution—from product sourcing and consulting to marketing and logistics—ensuring a stable market entry for its partner brands.
GRACE Inc. currently holds exclusive distribution rights for over 50 global H&B brands, supplying products to more than 50,000 offline stores and online channels. With recent expansions into North America and ASEAN markets, the company is solidifying its position as a leading global brand builder in the Asia-Pacific region and beyond.
GRACE Inc.
Inquiries: info@graceint.com
