GRACE Japan Successfully Hosts Official Launch Event for House of Dohwa in Japan, Initiating Full-Scale Brand Building

GRACE Inc. has successfully hosted the official launch event for vegan skincare brand House of Dohwa (Dohwaga-in) in Japan, marking the beginning of its full-scale brand-building strategy in the market.

The launch event was held on April 16 at Omotesando KYO in Tokyo, targeting major Japanese media and retail buyers. The event served as a strategic PR initiative to officially introduce the brand’s philosophy and product competitiveness to the Japanese market for the first time.

Approximately 100 attendees, including media representatives, retail buyers, and influencers, participated in the event. In addition to in-depth presentations of the brand story and key products, GRACE also shared its growth strategy and expansion roadmap for Japan, generating strong interest among industry stakeholders.

Through this event, GRACE established an initial PR amplification foundation centered on media and influencers, while securing key touchpoints for future distribution and marketing execution. The company plans to continue building brand awareness and expanding consumer engagement in a phased approach.

This project demonstrates GRACE’s integrated brand-building capabilities in Japan, connecting media, influencers, and retail from the early stages of brand launch, going beyond traditional distribution.

GRACE has extensive experience in successfully launching brands in Japan through step-by-step execution strategies, including pop-ups, influencer marketing, and retail expansion. Building on this launch event, the company plans to accelerate Dohwaga-in’s growth by linking offline distribution, content expansion, and consumer experience design.

Industry observers expect that, following this launch event, Dohwaga-in will gradually build awareness and enter a phase of sustained growth in the Japanese beauty market.

A GRACE representative commented,
“This launch event was designed not only to introduce the brand but also to clearly communicate our expansion strategy and direction in the Japanese market. Moving forward, we will continue to deliver strong results through integrated brand-building strategies that connect media, influencers, and retail.”