GRACE Inc., the official importer of the premium family dermo-skincare brand Mustela in Korea, announced that Mustela has been awarded No.1 Brand of the Year in the Baby Cleanser category in the 2025 Brand Preference Survey hosted by BabyNews, Korea’s leading media outlet for women, mothers, and parenting.
Now in its 13th year, the Brand Preference Survey evaluates consumer preferences across 100 categories in 13 sectors, including pregnancy, childbirth, childcare, and household products. Mustela received the highest support—32% of total votes—in the Baby Cleanser category, earning it the top spot in this year’s awards.
Founded by skin science experts at the renowned French pharmaceutical company Laboratoires Expanscience, Mustela is a trusted premium dermo-skincare brand for babies and families. With over 75 years of research into infant and child skin, Mustela has contributed to more than 600 scientific publications and filed over 140 international patents.
The brand offers a wide range of tailored skincare solutions based on skin type, including lines for normal, dry, very dry, and sensitive skin.
The award-winning product in this year’s survey, Mustela Gentle Cleansing Gel, is a top-to-toe wash that can be used as both a body wash and shampoo. Suitable for newborns, the gel gently cleanses while helping to reinforce the skin’s fragile barrier and protect against moisture loss.
“We are deeply honored to be chosen by Korean consumers as the No.1 brand in the Baby Cleanser category,” said a representative from Mustela. “We remain committed to continuous research and innovation to deliver safe, effective dermo-skincare solutions for the whole family—from newborns to adults.”
Mustela products are available through the official brand store and various online and offline retail channels across Korea.
