Japanese clean beauty brand SNIDEL BEAUTY will unveil its first pop-up booth in Korea at MUSINSA Beauty Festa in Seongsu, taking place in Seoul’s Seongsu district from August 20 to 23.
MUSINSA Beauty Festa in Seongsu is MUSINSA Beauty’s signature offline event. More than a standalone pop-up, it is a large-scale campaign that transforms the wider Seongsu area into an immersive beauty festival. Offering visitors the opportunity to discover and experience a wide range of beauty brands in one place, the event has attracted strong interest, particularly among Millennials and Gen Z consumers.
SNIDEL BEAUTY is a premium Japanese clean beauty brand that brings together sustainability and a sophisticated sense of style. Going beyond conventional makeup, the brand celebrates natural, authentic beauty through its distinctive aesthetic, presenting makeup as an essential element of personal style.
At the pop-up, visitors will be able to test SNIDEL BEAUTY’s signature products and explore makeup looks suited to their individual style and mood. The lineup will include popular products such as the brand’s bestselling Eye Designer n, Face Stylist n and Euphoric Glow Blush, as well as new releases including Pure Glossy Tint, Lip Glaze and Eau de Toilette Noon Moon.
A variety of on-site activities will also be available. Visitors who “like” the SNIDEL BEAUTY brand shop on MUSINSA and add the brand’s official KakaoTalk channel will receive a SNIDEL BEAUTY mirror keychain and branded stickers. Those who share their visit on Instagram Stories and take part in a product swatch test using the brand’s mood paper will also have the opportunity to enter a lucky draw.
Lucky-draw prizes will include full-size products such as Face Stylist n, along with string pouches, mini Lip Glazes and other popular items, offering visitors an additional way to experience the SNIDEL BEAUTY brand.
In conjunction with the pop-up, SNIDEL BEAUTY will hold a special online promotion on the MUSINSA Beauty store from August 17 to 23. During the promotion, selected SNIDEL BEAUTY products will be available at discounts of up to 23%, allowing customers who are unable to visit the pop-up to shop the brand’s popular products online at special prices.
“We have prepared a variety of interactive programs for our first pop-up booth in Korea, giving consumers the opportunity to experience SNIDEL BEAUTY’s distinctive approach to makeup and brand philosophy firsthand,” a SNIDEL BEAUTY representative said. “Going forward, we plan to continue expanding our online and offline presence together with MUSINSA and introduce the unique SNIDEL BEAUTY experience to an even wider audience.”
The SNIDEL BEAUTY booth will be open from August 20 to 23 at Next Beauty Hall, located at 6 Seongsui-ro 18-gil, Seongdong-gu, Seoul, as part of MUSINSA Beauty Festa in Seongsu. SNIDEL BEAUTY products are also available year-round through the MUSINSA Beauty online store.
GRACE Inc.
Inquiries : info@graceint.com
