Yves Rocher Appoints “ALLDAY PROJECT” as Brand Ambassodor, Launches New Campaign

Yves Rocher, France’s No.1 botanical beauty brand, officially imported and distributed by GRACE Inc., has appointed ALLDAY PROJECT as its brand Ambassodor and is launching a new advertising campaign to mark the partnership.

This collaboration aims to communicate Yves Rocher’s philosophy—finding answers in nature and validating them through science—in a more sophisticated and compelling way, particularly in the area of scalp and hair care solutions. Under the slogan “New Wave of Hair Care,” the brand introduces a new approach that goes beyond conventional haircare, reinforcing its core message.

Yves Rocher selected ALLDAY PROJECT as its Ambassodor, recognizing that the group’s distinct individuality, free-spirited energy, and experimental sensibility closely align with the brand’s vision. Through this partnership, the brand aims to deliver a more differentiated and sophisticated haircare experience while expanding its connection with younger consumers.

In conjunction with the campaign, Yves Rocher is also launching a new product within its bestselling Hair Vinegar line: the “Algae Purifying Hair Vinegar.”

This product is a water-type treatment designed for oily scalps, applied directly to the scalp to support deep cleansing, excess sebum control, and soothing care. Formulated with algae (seaweed) extract, known for its purifying and antioxidant properties, it helps refresh and rebalance the scalp for a healthier condition.

To celebrate the campaign, Yves Rocher will also roll out a series of promotional activities, including ALLDAY PROJECT photocard giveaways.

A representative from Yves Rocher stated,
“Through this campaign with ALLDAY PROJECT, we aim to deliver a more sophisticated expression of the new haircare paradigm we pursue. We will continue to offer differentiated scalp and hair care solutions based on natural ingredients and scientific research.”

Meanwhile, campaign content, including advertising films featuring Yves Rocher and ALLDAY PROJECT, will be available through the brand’s official YouTube, X (formerly Twitter), and Instagram channels.
Yves Rocher products are available across various online and offline channels, including Olive Young and the brand’s official store.